Nails on a chalkboard. There is a strong undercurrent out there about “is it better to replace historic windows.” Some of the reasons (uninformed) people might believe it is better to replace their sticky, squeaky, stubborn, drafty windows are not based in fact.
They are especially not based on the real-life experience and results homeowners are receiving.
The number one lie –
Lie. Lie. Lie. I hear nails scratching again…
The window manufacturing industry has come up with a huge lie. It’s hard to blame them for doing it. After all, it’s worth billions and billions of dollars to them. Because there are so many historic windows in this country, it makes sense for them to send lobbyists with deep pockets and vast networks to Washington to get the lawmakers to buy into it.
After all, we are an aging country. All our systems are broken. Our infrastructure is aging and unsafe. Our homes and buildings are old and need to be refurbished and preserved. We are a country that hasn’t adopted energy savings on a mass level.
So, the big box window manufacturers did their math. They realized not only is there a ton of money to be made in the window restoration industry, the sustainability of such a business is absolutely solid – for a very, very long time. For every decade of window replacements they do, another vast swath of buildings turn another decade old. Millions and millions of windows need to be fixed, preserved, and replicated. And the number keeps growing.
The most profitable way to approach this industry – from a window manufacturer’s perspective – is to automate the craftsmanship. Well… that’s an oxymoron. There is no craftsmanship in a manufactured window.
They reduced their materials and labor expenses and increased their profits by developing equipment that produces synthetic windows quickly, in mass quantities. They eliminated the two most expensive elements in window preservation – the craftsman and the natural product that must be grown, harvested and milled prior to crafting a sash or frame.
Because the window product is synthetic (vinyl, some form of metal, or plastic) they tout it as a window resistant to the enemies of the historic wood window. They also tell you, “…therefore, you won’t have the same problems you have with your original historic windows.” They won’t rot, stick, squeak, need maintenance, etc. They appeal to your emotions and your wallet.
With enough money and a seemingly impenetrable value proposition, you can get people to listen to you, especially when it is what you already want.
When you have enough money, you can get your message out to the people who want a better solution.
With enough money, you can get the law-makers to believe you. And, with enough money, you can put 2 and 2 together for the law-makers and help make them heroes to the American people.
When the people who want a better solution make enough noise, law-makers must look for a solution. Under the umbrella of the big box window manufacturer’s very well-developed, false value proposition, fabricated, synthetic windows solve a multitude of problems for law-makers.
Law-makers are under pressure to find resolutions:
What they don’t know and care enough about is that the big box window replacement companies:
Lie number 2 –
You’ll find articles, testimonies and studies all over the web that shine the light on this big lie.
These windows don’t last. In fact, they often need to be replaced in 10 – 12 years. In many cases, homeowners take out loans or lines of credit to finance them. Before those debts are repaid, the windows look horrible and no longer function properly.
I could go on. But you get the picture.
When your historic windows have not been properly maintained, less face it, they can be miserable. But, so is anything else.
How many times have we been miserable (this is an emotional state) and wanted it resolved – period. We waited too long to maintain it. We waited too long to resolve it. We are frustrated and hate the collateral consequences.
We want it fixed.
Along comes a well-crafted song and dance that appeals to two of your most compelling arguments.
Window Manufacturer Sales Person: Replace these tired old, outdated, squeaky, crappy old windows you can’t even see through. Imagine a beautiful window you never have to strip, repair or paint. It’s nearly maintenance free.
You – standing outside of your historic home: There’s the thought bubble. It is right over the top of your head. You are playing a video of your beautiful new windows. They are beautiful today and beautiful several years down your-thought-bubble-time-line. You have this dream state in which you see your beautiful historic home looking beautiful with vinyl, metal and plastic.
Window Manufacturer Sales Person: These windows are crafted with precision. No more drafts, no more loss of air conditioning and heat. Imagine the money you’ll save.
You – standing outside of your historic home: In your thought bubble, you are pulling out your wallet… and your credit card. Why not? This is exactly what you want!
Let’s imagine that for a minute, you don’t understand the many levels of value involved in retaining the historic integrity of your home. Perhaps you don’t even care about the historic integrity.
But, I’m sure you care about the integrity of your biggest financial investment.
Money and time are two of the three most compelling factors upon which we make decisions. If you want to know what the other two top compelling factors are, ask me on Facebook. I’ll tell you!
A fabricated argument about money and time are about to cost you a lot of money. You’ll spend a lot of time fretting about that decision and a lot of time working to pay back the debt resulting from that bad decision.
You’ll also spend a lot of time trying to figure out what to do when your manufactured windows need to be replaced – before you finish paying for them.
Facts, you say? Here are the facts about why it is better to restore and preserve your old windows.
Even with the new synthetic replacement window’s:
These second-class replacements cannot outperform their historical predecessor.
1st Fact. In fact, a 2010 study by Frank Shirley of the American Institute of Architects compared the cost of the thermal performance of replacing a window in a pre-1940s home with simply installing a storm window over the existing window.
The results? He found it was far more cost effective to add a storm window to a well-maintained historical window than to replace it with a manufactured window.
2nd Fact. Another study by the National Trust for Historic Preservation reached a similar conclusion, determining that window-retrofit measures such as installing a storm window and weather stripping achieved energy savings comparable with a replacement window.
Indo Window produces a tried and true product that produces the same results.
3rd Fact. Scott Sidler, from TheCraftsmanBlog.com writes about this very topic. He goes into detail about why manufactured window replacements are not a good alternative to maintaining and preserving your original historic windows.
Historic windows have lasted a lifetime. That’s decades longer than the best warranties that come with some of the best manufactured windows.
4th Fact. Original historic windows are made of old-growth lumber. It was more rot resistant than the lumber commonly available today. Their simple design made them simple to operate, simple to maintain, simple to fix. Other than years of paint build-up or broken sash cords, historic windows do not have the problems or complexities of modern fabricated windows.
It has been proven over and over that a well-maintained wood window is as energy efficient as a brand new manufactured window. And, I’ll say it again. The well-maintained, wood window will last a lifetime. Your manufactured windows won’t.
5th Fact. You’ll replace synthetic, manufactured windows as many as 5 times compared to the lifespan of its historic counterpart.
6th Fact. If you own a historic home and you don’t plan to be there a lifetime, there are many energy and economic reasons to preserve your historic windows.
So, you have a problem.
Your home’s old windows need help and you are at a cross road.
Wood Window Makeover’s Lifetime Sash is your answer. These sash resolve the challenges you are facing.
They are economical, historical replicas of your home’s unique windows, and the wood we use is guaranteed to last a lifetime. Guaranteed. No one else does that. Because they can’t.
Our Lifetime Sash and the wood they are made of (is):
Our Lifetime sash provide numerous environmental advantages over slow-growth hardwoods, especially non-renewable carbon-intensive materials such as plastics.
Because they don’t shrink and swell, their energy economy is second to none. Really. Guaranteed.
Do your homework. You can buy the lie today and pay the debt for years to come. Or you can take the road that is paved with common sense – and experience. Don’t default into a fairy tale thought bubble. We all do it. It always costs us when we do.
Give us a call or inquire about restoring and preserving your historic windows. It’s free.
Simply fill out the form below and we’ll reach out to you immediately.